Odysseia-In is a visionary project for its time, started at the dawn of Bulgarian entrepreneurship, which owes its conception to the efforts of Lubomir Popiordanov and half a dozen climbers and mountaineers, all members of the Edelweiss Alpine Club-- Sofia. Together, they traversed the Balkans, the Tatras,and the Pamirs. It was only natural to try and use their experience to earn a living. They weren’t short of ideas, but reality struck hard even before the end of the first year. Yes, they welcomed first foreign guests, who for some reason had placed their trust in them. But in 1991 the company was in an unannounced bankruptcy. Then, in 1993, business expanded to include import and distribution of outdoor equipment. There was growth but mistakes were made, and services were not always up to standard. In 1994 Momtchil Damyanov joined in. A step was made towards professionalism with the attendance of a course in business development and marketing, supported by program of the French government, which also provided first corporate contacts. Aadditional assistance came from MBA consultants via USAID. The rest was a matter of integrity and faith, work and determination. The key to understanding Odysseia-in – a phenomenon on Bulgarianbusiness map – is the team of motivated people who share a vision and who never stop dreaming.